Not all proteins are created equal
Animal based proteins in our diets are what we are about. The amount of the protein that is derived from animal sources averages between 85-90% of the total protein that is in our foods. So, if you choose Pursuit, for example, 90% of the protein present in the kibble comes from other animals such as salmon, chicken or herring. We believe dogs and cats are meant to eat protein from other animals to promote exceptional health and well being. Highly concentrated plant proteins such as gluten meals or pea protein are not part of our diets. Those are better suited for a cow, in our opinion.